Launching of the DNA Groupe brand (barge event) - awaiting pictures
Published on :
18/06/2021
18
June
Jun
06
2021
As the Group would not be here without its collaborators, management wanted to share with them, in advance, the brand’s platform and its new identity.
On a bright, sunny day, everyone got aboard the SAPHIRE for a morning seminar followed by lunch and a cruise.
This launch’s highlights were President Jean-Marie DURAND’s speech, and the brand presentation by the HAVAS et Compagnie Agency, one of DNA Groupe’s partners.
They reminded everyone that DNA Notaires wanted to bring its clients back to the core of its activities.
This concept, though simple at first glance, commits DNA Groupe to a true cultural shift and a brand new, entrepreneurial, approach to its organisation.
To put the spotlight on its clients and bring it to an innovative notarial practice, changing identity was necessary to reinforce and express the DNA of the Groupe.
Together with a Paris Tradition menu, this moment of conviviality and cohesion ended on the (re)discovery of the banks of the Seine.
To all, we simply wish to say, thank you
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